/enri-thumbnails/careeropportunities1f0caf1c-a12d-479c-be7c-3c04e085c617.tmb-mega-menu.jpg?Culture=en&sfvrsn=d7261e3b_1)
/cradle-thumbnails/research-capabilities1516d0ba63aa44f0b4ee77a8c05263b2.tmb-mega-menu.jpg?Culture=en&sfvrsn=1bc94f8_1)
7e6fdc03-9018-4d08-9a98-8a21acbc37ba.tmb-mega-menu.jpg?Culture=en&sfvrsn=7deaf618_1)
Our People
Our Marketing faculty is made up of 18 committed and knowledgeable members.
Directors of the Nanyang Centre for Marketing and Technology:
Sharon Ng
Centre Director
Sharon Ng is the Centre Director and a distinguished Professor at Nanyang Business School. Having received her Ph.D. from the University of Minnesota (USA) and published in prestigious marketing journals, she brings to the centre extensive knowledge in marketing. Sharon is a renowned scholar in the field, and her contributions have earned her numerous accolades, including the MSI Young Scholar by the Marketing Science Institute (USA) and Researcher of the Division. She is currently an Area Editor for the International Journal of Research in Marketing and sits on the editorial board of other marketing journals. Her expertise extends beyond academia as she is often quoted in local publications on branding and consumption issues.
Julien Cayla
Deputy Director of Research and Thought Leadership
Julien Cayla is the Deputy Director of Research and Thought Leadership at the research centre and an accomplished Associate Professor of Marketing at Nanyang Business School. As the Deputy Director of Research and Thought Leadership, he plays a crucial role in fostering collaboration among faculty members and encouraging engagement in related research. His research has been widely recognized in the field of marketing, and he has received several awards, including the MSI Alden Clayton Award and the Journal of Consumer Research Outstanding Reviewer Award. Professor Cayla received his PhD from the University of Colorado and has published his work in leading journals such as the Journal of Consumer Research, the Journal of Marketing, and MIT Sloan Management Review. His research interests include the anthropology of customer experiences, with a focus on the service industry.
Charlene Chen
Deputy Director of Industry Relations and Consulting:
As the Deputy Director of Industry Relations and Consulting, Professor Charlene Chen plays a vital role in connecting the centre with industry partners and promoting collaboration between the division and industry. Professor Chen's expertise and consulting experience in customer experience, strategic relationships, motivation science, and consumer well-being makes her a valuable resource for industry partners looking to optimize customer value and improve consumer satisfaction. Her research has been published in leading academic journals. Her work and commentaries have been featured in local press such as The Business Times, The Straits Times, Channel News Asia, and Today Online. Professor Chen has won both teaching and research excellence awards at Nanyang Business School. She is also the recipient of the Best Paper Prize at the LVMH-SMU Luxury Research Conference in 2018.
Wong King Yin
Deputy Director of Student Outreach and Media
Dr. King-Yin Wong is the Deputy Director of Student Outreach and Media at the research centre and a senior lecturer in the Marketing Division at Nanyang Business School. She is teaching digital marketing in undergraduate, post-graduate and executive programs. She brings a wealth of knowledge and experience to her role. Dr. Wong's research interests include digital marketing, tourism and services marketing, and consumer behavior, and her work has been presented at prestigious conferences and published in top-tier journals. She has also been interviewed by international and national media outlets on topics related to retail and tourism marketing. In her role as Deputy Director of Student Outreach and Media, Dr. Wong integrates the MarkeThink Club with the research centre, aligning student goals with centre goals, managing the media of the centre and supporting consulting projects.