How to win trust when doing business in Africa

24 Jan 2024 09.00 AM - 12.30 PM NTU@one-north (Seminar Room 606A), 11 Slim Barracks Rise, Singapore 138664 Alumni, Industry/Academic Partners, Public

Africa has become a centre for business opportunities and is likely to remain so for the foreseeable future. However, lack of trust, fear of the unknown and a deep-seated misperception of Africa still dominates the minds of many Asian business leaders. Lack of understanding of Africa, its history and its own unique business culture often comes in the way of establishing a strong partnership.

Regardless of your interest, building trust is of paramount importance when doing business in Africa. This intensive workshop will equip you with the required conceptual and practical tools and techniques in building trust with your African business partner.

Register here.

Master Trainer

Dr Ebede Ndi
African Psychology and Cross-Cultural Business Communications


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