Asia, and ASEAN in particular, is widely recognised as one of the world’s fastest-growing regions. However, despite its increasing economic significance, business practices across the region remain comparatively under-researched. 

The Asian Business Case Centre aims to be a leading source of case studies and practice-based insights on business and social innovation in Asia, with a particular focus on ASEAN. Recognising the region’s strong emphasis on entrepreneurship and innovation, ABCC gives special attention to these themes and their influence across key business functions, including finance, logistics, marketing, human resource management, recruitment, strategy, accounting, and law.