User Experience (UX) Research

Course Provider

Centre for Professional and Continuing Education (PaCE@NTU)

Certification

Continuing Education and Training Certificate

Introduction

UX research is the foundation of all design processes, and the skills taught in this course are an essential part in any UX design or product management role. Students will learn the key skills and tools required to be able to complete effective user research projects, and be able apply these in a professional setting.


Course Availability

  • Date(s): 27 to 28 Oct 2021

    Time: 9:00AM to 5:00PM

    Venue: NTU@one-north campus, Executive Centre (Buona Vista)

    Registration Closing Date: 12 Oct 2021

Upon completion of this program, the successful student with have reliably demonstrated the ability to understand and apply the underlying principles of:
- User Experience (UX) Research
- Affinity diagrams
- User behaviour mapping
- User Personas
- User Interviews
- Comparative and Competitor Analysis
- Information Architecture
- Content Mapping

Our curriculum is built through regular consultation with industry professional and hiring partners, and is designed to teach the skills, tools and technologies to meet the evolving needs and trends emerging in the tech industry.

Affinity Diagrams & User Behaviour Mapping

- Learn how to create detailed affinity diagrams to map out user / audience needs and associated business processes
- Design User Personas that closely match the key audiences
- Build user behaviour maps to clearly define the presumed audience requirements and opportunities

User Interviews & User Research Processes

- Learn how to design qualitative user research interviews
- Understand how to build effective quantitative surveys
- Understand how to run effective focus groups
- Create effective documentation to share and present findings

Comparative and Competitor Analysis

- Learn how to analyze comparative models and competitors effectively
- Apply recognized competitor analysis models within a practical setting
- Produce and present a comprehensive competitor analysis

Information Architecture & Content Mapping

- Learn how content hierarchies are applied in websites and applications
- Create content structures and information architecture using standardized industry approaches

 

 User Interface Designer, User Experience Designer, Product Manager, UX Researcher, Information Architect, Graphic Designer, Web Designer, Communication Designer, Production Designer, Interactive Designer, Art Director, Creative Director

Standard Course Fee: S$2140.00


Course fee payable after SSG funding, if eligible under various schemes

Cat-A SSG Funded Courses

S$642.00

Enhanced Training Support for SMEs (ETSS)

S$242.00

Mid-Career Enhanced Subsidy (MCES)

S$242.00

  • All fees stated are inclusive of 7% GST
  • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information. 
Read more about funding