SGUS Programme

SGUnited Skills Programme in Digital Marketing

Course Provider

Centre for Professional and Continuing Education (PaCE@NTU)


Continuing Education and Training Certificate


This is a 6-month course designed by experienced industrial practitioners to cover the key aspects of Digital Marketing that will enable participantsto excel as a Digital Marketer in today's digital business landscape. Through project works, you will build up valuable hands-on experience in strategizing and optimizing digital platforms, interpreting critical marketing analytics,  and orchestrating effective search engine campaigns with the use of the right marketing tools to get your Digital Marketing career off to a flying start!

Effective digital marketing requires an in-depth understanding of the various digital platforms to fully harness and optimize their potential, combined with effects-based content creation and ads designs, insightful digital marketing analytics and the clever use of Search Engine Optimization (SEO). 

Learners will be taught the various aspects of Digital Marketing through a mix of online lectures, self-learning, assignments and project works to equip them with the know-how to strategize, plan, design and execute marketing campaigns effectively.

Learn the know-how to strategize, plan, design and execute marketing campaigns effectively.

Module Title Synopsis
Tapping into the Power of Social Media Marketing This module aims to provide participants with an in-depth understanding of social media marketing, and equips learners with the ability to set up and optimize the social media platforms, and launch an effective marketing campaign through a practical hands-on approach. The module is designed to equip learners with the fundamental knowledge and relevant skill sets relating to social media marketing platform like Facebook, Instagram, YouTube and LinkedIN to conduct social media audits, set up social media calendars and leverage social media  management tools for marketing.
Gaining customer insights with Digital Marketing Analytics This module focuses on the use of digital analytics for participants to be able to garner actionable insights and discover customers’ needs and wants, derive a good overview of the specific social media channels and paid campaigns from which the customers come to know about the product and services, and appreciate the amount of time spent on the website before customers leave or purchase the items. The ability to apply digital analytics will equip participants with the essential skills to improve on existing marketing strategies, establish Key Performance Indices (KPI) for ROI tracking and in turn, improve the business revenue.

A Practical Approach to Search Engine Marketing (Google Ads)

This module is designed to equip the learners with the fundamental knowledge and skill sets in Google Ads to improve on their quality scores and stretch the budgets spent on search engine marketing campaigns. Learners will learn about the various kinds of ads available, how to review landing pages, understand the hierarchy levels of campaigns, and how to interpret data collected for future ads improvements.
Content Creation for Marketing This module aims to provide learners with an in-depth understanding to content creation for marketing, and expose them to successful marketing campaigns and SEO rankings! Researches have shown that 75% of the marketers found producing an engaging content challenging, what more producing them regularly. Creating great contents that delight the audience and engender trust in your brand will set you apart from the rest of the competition.
 A Practical Approach to Search Engine Optimization (SEO) This module equips participants with the fundamental knowledge and concept of SEO to create site architecture, conduct effective keywords research, understand the factors affecting their rank positioning, perform SEO audits, and monitor the SEO performance of websites. Learners will also learn how to build quality back links that play an important role in the ranking. There will be a hands-on session for learners to apply the knowledge they have acquired in a practical setting to reinforce their learning and enrich their experience.
Delivering results in the Digital Age
This is the final module of the course, and serves to consolidate the knowledge that learners have acquired in the previous modules. Learners will learn how to conduct a situational analysis of the current marketing outlook using a holistic approach, design a detailed marketing plan in response, and execute the plan through a practical session. For learners planning to embark on a career as a fresh digital marketer, this module will help you build a credential portfolio to showcase your works and proficiency.



Our learning approach is based around active learning, which means learners learn by doing and learning with peers, helping to properly prepare students with both the Technical and Soft Skills of the real world working environment. 


Student Support & Outcomes

Module Title


Curriculum for real-world needs  Our curriculum is purposefully designed based upon the real-life experiences of our industry-seasoned trainers to ensure that the most effective, relevant, and practical knowledge and skill sets are imparted to our learners. Our tried and tested contents give our learners the best chance of success as they embark on their new careers in digital marketing in the highly competitive business landscape.
Experts Guidance and Sharing  During the course of the program, our learners will be instructed and mentored by some of the most experienced and successful practitioners in the digital marketing space. Our network of trainers bring with them a wealth of experiences from different business domains, and offer our learners a wide-ranging perspective of the challenges unique to each of these businesses both locally and abroad, from MNCs to local enterprises and SMEs.
Build up experiences  as you learn  Beyond classroom works, our modules each encompasses a hands-on session to give our learners the opportunity to apply what they are taught and put their skills to test through project works based off real-life problems. These practical sessions ensure that our learners are sufficiently exposed to handle the myriad of demands in the real world confidently and proficiently, while honing their soer skill sets to be better team players and effective communicators.
Employability assistance for learners Leveraging the wide networks of our seasoned trainers in the digital marketing space, and the strong relationships they built with past customers from MNCs and SMEs, our learners who are keen to pursue a digital marketing career will be well-positioned to connect with potential employers upon graduation, complete with a Credential portfolio of relevant project works to  howcase their proficiency and experience.



This programme is for Singapore Citizens and Permanent Residents jobseekers meeting the following criteria:

  1. GCE ‘O’ level with minimum 2 years relevant working experience or
    GCE ‘A’ Level or
    polytechnic diploma or
    NITEC in any specialization with 3 years working experience Language or
    Proficiency: IELTS 5.0
  2. Pre-course assessment and interview

Training Allowance:

All trainees will receive training allowance of $1,200 per month for the duration of course attended.

Standard Course Fee: S$9,737.00

Course fee payable after SSG funding for eligible trainees

SGUS Subsidy


  • All fees stated are inclusive of 7% GST
Read more about funding