Product Management

Course Provider

Centre for Professional and Continuing Education (PaCE@NTU)

Certification

Continuing Education and Training Certificate

Introduction

Product Management forms the backbone of all digital delivery teams. The essential skills and processes covered in this course are applicable in all digital projects, whether developing websites, web-based apps or software. This course covers the fundamentals of Agile and Scrum, and how to apply these essential key product management skills in a professional setting.


Course Availability

  • Date(s): 13 to 14 Oct 2021

    Time: 9:00AM to 5:00PM

    Venue: NTU@one-north campus, Executive Centre (Buona Vista)

    Registration Closing Date: 28 Sep 2021

  • Date(s): 01 to 02 Dec 2021

    Time: 9:00AM to 5:00PM

    Venue: NTU@one-north campus, Executive Centre (Buona Vista)

    Registration Closing Date: 16 Nov 2021

Upon completion of this program, the successful student with have reliably demonstrated the ability to understand and apply the underlying principles of:

- Opportunity Discovery
- Agile Methodologies and Scrum
- Minimum Viable Product
- Go To Market Models
Our curriculum is built through regular consultation with industry professional and hiring partners, and is designed to teach the skills, tools and technologies to meet the evolving needs and trends emerging in the tech industry.

Opportunity Discovery

- Customer discovery interviews to uncover market opportunities
- Competitor and comparative analysis in opportunity discovery
- Discovering customer pain through user flows and journeys
- Market models for customer discovery: feature analysis and matrix models 
- HMW statements, 36 stratagems, picture prompts and analogy thinking
- Trends & patterns: tech and trend matrix

Agile Methodologies and Scrum

- Understanding Agile vs traditional waterfall project management
- The 4 Values and 12 Principles of Agile, and and the Agile Manifesto
- Scrum as an Agile Methodology 
- Kanban boards and sprint meetings
- Stories, SMART Objectives and OKRs
- Agile Project Management Tools 

Minimum Viable Product

- Understanding MVP and Lean Startup by Eric Ries: prioritizing learning over product perfection
- Frameworks for MVP development: ser journeys and use flows for MVP development
- Quantitative vs qualitative feedback methods
- Continuous iteration: collecting, recording and implementing feedback    

Go To Market Models

- Establishing product - market fit and the business case
- Validating user personas and value propositions
- Audience needs and matching expectations through visual language i.e branding, headline messaging, imagery and iconography
- Pricing strategy, business models and cash flow models
- Marketing plan: branding, lead generation, content, key channels
- Sales strategy and customer support: tools, resources, collateral, training 
- Establishing KPIs and metrics for success
 

Product Manager, User Interface Designer, User Experience Designer, UX Researcher, Information Architect, Graphic Designer, Web Designer, Communication Designer, Production Designer, Interactive Designer, Art Director, Creative Director

Standard Course Fee: S$2140.00


Course fee payable after SSG funding, if eligible under various schemes

Cat-A SSG Funded Courses

S$642.00

Enhanced Training Support for SMEs (ETSS)

S$242.00

Mid-Career Enhanced Subsidy (MCES)

S$242.00

  • All fees stated are inclusive of 7% GST
  • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click  here for more information. 
Read more about funding