CET900 Fundamentals of Entrepreneurship

Introduction

This course enables learners to form a general understanding of entrepreneurship and it lays a good foundation for students to develop further skills and more specific knowledge in related areas. Entrepreneurship is more than merely writing up a business plan. Thus, the course through practical pedagogical approaches to teaching, seeks to encourage entrepreneurial thinking and the integration of course readings, real life cases/ examples and the collective experience of students. Students will study entrepreneurship theoretical frameworks that help to conceptualize and develop new enterprise, supplemented by the practical application through active participation in a highly interactive class and group discussions, including class projects and case studies.

This course is part of:
- Graduate Certificate in Technopreneurship and Innovation
- FlexiMastersin Technopreneurship and Innovation

This course enables learners to explore an idea and turn it into a business opportunity and then into a business plan for operations. It helps learners develop and systematically apply the entrepreneurial way of thinking. While illustrating ongoing management challenges for entrepreneurial ventures and integrating the basic knowledge of accounting, management, and marketing, the learners will understand more on the conceptualization, planning, and starting up of a business.

1. Introduction to Entrepreneurship
Gartner, W. B. 1989. "Who Is an Entrepreneur?" Is the Wrong Question. Entrepreneurship: Theory & Practice, 13(4): 47-68.

2. Overview of the Entrepreneurial Process & Related EcosystemParayil, G. 2005. From "Silicon Island" to "Biopolis of Asia": Innovation policy and shifting competitive strategy in Singapore. California Management Review, 47(2): 50-73. Porter, M. E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86(1), 78-93.

3. Creativity, Innovation and Opportunity Recognition

4. Six Practical Theories (including Improvisation, Bricolage, Effectuation, End-User-Modification, Exaptation & The Lean StartUp)

Sarasvathy, S. 2001. What makes entrepreneurs entrepreneurial. submission to Harvard Business Review

Blank, S. 2013. Why the Lean Start-Up Changes Everything. Harvard Business Review, 91(5): 63-72.

5. The Business Plan

Sahlman, W. A. 1997. How to Write a Great Business Plan. Harvard Business Review, 75(4): 98-108

6. The Business Plan Part 2: Marketing & Operations

7. The Business Plan Part 3: Finance & Packaging

8. The Business Plan Part 4: Advocacy & Critique

For learners with entrepreneurial intentions to work with leading educators, researchers, inventors, and business leaders around the world.

Standard Course Fee: S$3852.00

Course fee payable after SSG funding, if eligible under various schemes
Cat-A SSG Funded Courses	S$1155.60
Enhanced Training Support for SMEs (ETSS)	S$435.60
Mid-Career Enhanced Subsidy (MCES)	S$435.60

All fees stated are inclusive of 7% GST.
NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.

COURSE TITLE	ACADEMIC UNIT
CET901 Entrepreneurial Marketing	2
CET902 Venture Capital Financing for Start-ups	2
CET903 Business Operations for Start-ups	2
CET904 Developing an Entrepreneurial Business Plan	1
CET905 Business Innovations through New Technologies	2
CET906 Entrepreneurial Business Development	1
CET907 Fundraising and Exit Strategies for Start-ups	1
CET908 Growth Strategies for New Ventures	1
CET909 Technology Disruption and opportunities	1

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CET900 Fundamentals of Entrepreneurship

Introduction

Standard Course Fee: S$3852.00

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