Human Centred Design for Web & Mobile

Course Provider

Centre for Professional and Continuing Education (PaCE@NTU)

Certification

Continuing Education and Training Certificate

Introduction

Human Centered Design teaches students the processes to apply user-centric approaches to uncover insights and develop solutions that directly fulfill the customers core needs within the context of great digital products. Taught by industry professionals, this course covers the key HCD processes needed in a UX design or Product Management role.


Course Availability

  • Date(s): 19 to 20 Oct 2021

    Time: 9:00AM to 5:00PM

    Venue: NTU@one-north campus, Executive Centre (Buona Vista)

    Registration Closing Date: 04 Oct 2021

Upon completion of this program, the successful student with have reliably demonstrated the ability to understand and apply the underlying principles of:
- Empathy-Based Design && Communication
- Defining Design Requirements
- Creating Clear Briefs
- Ideation Techniques
- Strategy Formation
- Prototyping
- Prototype Testing

Our curriculum is built through regular consultation with industry professional and hiring partners, and is designed to teach the skills, tools and technologies to meet the evolving needs and trends emerging in the tech industry.

Human Centered Design in Teams

- Lead productive ideation sessions
- Building effective teams: forming, storming, norming, performing
- Drexler - Sibbet Model for team performance
- Effective communication & feedback tools
- The Four Agreements model
- Developing a human centric approach to problem solving
- Applying best practices and processes of Human Centred Design

Ideation Techniques & Strategy Formation

- Defining the user through user personas
- Appreciative Inquiry Model and constructive thinking
- Developing Mind Maps and Affinity Diagrams
- Understanding opportunities through SWOT Analysis and the BCG Matrix
- Understanding User Needs vs Wants, Maslow’s Hierarchy
- Using competitive analysis in strategy formation
- Using the 36 Stratagems in strategy formation
- Using limitations and constraints in creative problem solving
- Setting objectives using SMART goals and OKRs

Defining Design Requirements & Creating Clear Briefs

- Learn how to define Design Requirements through visual storyboarding
- Understand how to distill Design Requirements into a Creative Brief
- Produce, communicate and present a Creative Brief confidently and effectively

Prototyping & Testing Fundamentals

- Understand the principles of prototyping and concept testing
- How to build low fidelity and high fidelity prototypes
- How to test usability, messaging and content effectively

 User Interface Designer, User Experience Designer, Product Manager, UX Researcher, Information Architect, Graphic Designer, Web Designer, Communication Designer, Production Designer, Interactive Designer, Art Director, Creative Director

Standard Course Fee: S$2140.00


Course fee payable after SSG funding, if eligible under various schemes

Cat-A SSG Funded Courses

S$642.00

Enhanced Training Support for SMEs (ETSS)

S$242.00

Mid-Career Enhanced Subsidy (MCES)

S$242.00

  • All fees stated are inclusive of 7% GST
  • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click  here for more information. 
Read more about funding