Fundamentals of Branding & Design

Course Provider

Centre for Professional and Continuing Education (PaCE@NTU)


Continuing Education and Training Certificate


This course covers the core principles of what makes great design, including typography, branding, colour theory and visual language. Designed and taught by experienced industry professionals, students will learn by applying these principles to create their own brand, including logo, style guide, marketing materials and website interface.

Course Availability

  • Date(s): 05 to 06 Oct 2021

    Time: 9:00AM to 5:00PM

    Venue: NTU@one-north campus, Executive Centre (Buona Vista)

    Registration Closing Date: 20 Sep 2021

  • Date(s): 23 to 24 Nov 2021

    Time: 9:00AM to 5:00PM

    Venue: NTU@one-north campus, Executive Centre (Buona Vista)

    Registration Closing Date: 08 Nov 2021

Upon completion of this program, the successful student with have reliably demonstrated the ability to understand and apply the underlying principles of:
- Typography
- Branding
- Colour Theory
- Visual Language
- Design Composition
- User Interface Design


Our curriculum is built through regular consultation with industry professional and hiring partners, and is designed to teach the skills, tools and technologies to meet the evolving needs and trends emerging in the tech industry.

Typography & Branding

- Understand the aspects of a Brand: personality, values, definition, and promise
- Select appropriate typefaces considering their quality, legal requirements, availability and visual language
- Compose elegant typesetting in view of visual hierarchy, alignment, line height and character spacing

Colour Theory & Visual Language

- Assemble effective colour palettes achieving high visual and emotional impact, attractive aesthetics and optimal accessibility.
- Learn how to develop and deliver a consistent brand message across all media channels

Design Composition

- Design balanced layouts with visual hierarchy, clear focal points, balance and alignment.
- Build user interface layouts in Sketch using vector tools, grids, symbols, effects, text formatting and other relevant tools.

User Interface Design

- Understanding the fundamental principles of modern UI design in web and mobile applications
- How to apply brand standards to web and application design
- How to balance the tension between brand, visual design and usability

User Interface Designer, User Experience Designer, Product Manager, UX Researcher, Information Architect, Graphic Designer, Web Designer, Communication Designer, Production Designer, Interactive Designer, Art Director, Creative Director

Standard Course Fee: S$2140.00

Course fee payable after SSG funding, if eligible under various schemes

Cat-A SSG Funded Courses


Enhanced Training Support for SMEs (ETSS)


Mid-Career Enhanced Subsidy (MCES)


  • All fees stated are inclusive of 7% GST
  • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click  here for more information. 
Read more about funding