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Introduction
This course prepares the learners for the most important stage of bringing your product to market - how and where are they going to market it. It employs the four P's of Marketing (Product, Pricing, Place, and Promotion) to push learners to strategically
analyze their product and/or service.
The Product session is designed to provide them with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. The third P, Place, helps learners to, consider channels and retail strategies -- to define a strong distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, learners can explore the different communication channels available to market their product.
This course is part of:
- Graduate Certificate in Technopreneurship and Innovation
- FlexiMasters in Technopreneurship and Innovation
The course enables learners to discover how adopting entrepreneurial marketing thinking will help them to understand:
- The elements that encompass a product, including levels, lines, and life cycles of a product. They will also understand the role its life cycle plays in developing a winning product strategy, as well as various ways to categorize products/services.
- An overview of the price and the various factors that affect it. They will also be able to use various approaches to strategically price products and services.
- The steps to designing and managing a distribution channel. They will also be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. They will also understand the current nature, structure, key players, and future of trade marketing.
- How to construct and manage their own Marketing Communication Mix, after having understood its role and importance in the Marketing Mix as a whole. They will also know how to construct, manage, and evaluate advertising and media promotion.
After this course, the learners will be ready to decide where and how you want to market your product.
1.Product and product development
2. Pricing
3. Promotion
4. Distribution Channel
Standard Course Fee: S$1926.00
| Course fee payable after SSG funding, if eligible under various schemes | |
| Cat-A SSG Funded Courses | S$577.80 |
| Enhanced Training Support for SMEs (ETSS) | S$217.80 |
| Mid-Career Enhanced Subsidy (MCES) | S$217.80 |
- All fees stated are inclusive of 7% GST.
- NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.
| COURSE TITLE | ACADEMIC UNIT |
| CET900 Fundamentals of Entrepreneurship | 2 |
| CET901 Entrepreneurial Marketing | 2 |
| CET902 Venture Capital Financing for Start-ups | 2 |
| CET903 Business Operations for Start-ups | 2 |
| CET904 Developing an Entrepreneurial Business Plan | 1 |
| CET905 Business Innovations through New Technologies | 2 |
| CET907 Fundraising and Exit Strategies for Start-ups | 1 |
| CET908 Growth Strategies for New Ventures | 1 |
| CET909 Technology Disruption and opportunities | 1 |
Listed courses are:
- Credit-bearing and stackable to Graduate Certificate in Technopreneurship and Innovation (total 9AUs), FlexiMasters in Technopreneurship and Innovation (total 15AUs),
- SkillsFuture Credit approved
