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Introduction
Frequently the success of a new venture is not just a good product – but combined with good marketing. Yet many ventures are started without a market orientation – which can be a costly and fatal mistake. This course combines marketing approaches with insights on how marketing principles are applied in new ventures and entrepreneurial business situations. While fundamental marketing principles are still relevant, these will be applied with an entrepreneurial angle that is characterized by innovativeness, opportunity gap focus, resource leveraging, customer intimacy; differential competitive advantages and value creation that is aligned with changes in the business landscape.
This course is part of:
- Graduate Certificate in Technopreneurship and Innovation
- FlexiMasters in Technopreneurship and Innovation
- Gain an understanding of the functional role of marketing in the wider context of a business and entrepreneurship setting
- Answer the crucial “What am I selling, to whom and why, and how can I be a market leader” question
- Appreciate marketing from both a conceptual and entrepreneurial real-world application basis
- Apply digital marketing techniques in a real-life situation
- Assess the role of digitalization in the development of an entrepreneurship venture
- Evaluate how contemporary marketing techniques can be used for maximizing entrepreneurial success
- Overview of Marketing and Marketing Strategy
- Marketing Research (Concepts, Tools and Methods)
- Segmentation, Targeting, and Positioning I
- Segmentation, Targeting, and Positioning II
- Consumer Behaviour
- Branding
- Digital Marketing
- Business development strategies
Standard Course Fee: S$3852.00
| Course fee payable after SSG funding, if eligible under various schemes | |
| Cat-A SSG Funded Courses | S$1155.60 |
| Enhanced Training Support for SMEs (ETSS) | S$435.60 |
| Mid-Career Enhanced Subsidy (MCES) | S$435.60 |
- All fees stated are inclusive of 7% GST.
- NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.
| COURSE TITLE | ACADEMIC UNIT |
| CET900 Fundamentals of Entrepreneurship | 2 |
| CET902 Venture Capital Financing for Start-ups | 2 |
| CET903 Business Operations for Start-ups | 2 |
| CET904 Developing an Entrepreneurial Business Plan | 1 |
| CET905 Business Innovations through New Technologies | 2 |
| CET906 Entrepreneurial Business Development | 1 |
| CET907 Fundraising and Exit Strategies for Start-ups | 1 |
| CET908 Growth Strategies for New Ventures | 1 |
| CET909 Technology Disruption and opportunities | 1 |
Listed courses are:
- Credit-bearing and stackable to Graduate Certificate in Technopreneurship and Innovation (total 9AUs), FlexiMasters in Technopreneurship and Innovation (total 15AUs),
- SSG funded and SkillsFuture Credit approved
