CET901 Entrepreneurial Marketing

Course Provider

Nanyang Technopreneurship Centre (NTC)



Academic Unit



Frequently the success of a new venture is not just a good product – but combined with good marketing. Yet many ventures are started without a market orientation – which can be a costly and fatal mistake. This course combines marketing approaches with insights on how marketing principles are applied in new ventures and entrepreneurial business situations. While fundamental marketing principles are still relevant, these will be applied with an entrepreneurial angle that is characterized by innovativeness, opportunity gap focus, resource leveraging, customer intimacy; differential competitive advantages and value creation that is aligned with changes in the business landscape.

This course is part of:
- Graduate Certificate in Technopreneurship and Innovation
- FlexiMasters in Technopreneurship and Innovation

  1. Gain an understanding of the functional role of marketing in the wider context of a business and entrepreneurship setting
  2. Answer the crucial “What am I selling, to whom and why, and how can I be a market leader” question
  3. Appreciate marketing from both a conceptual and entrepreneurial real-world application basis
  4. Apply digital marketing techniques in a real-life situation
  5. Assess the role of digitalization in the development of an entrepreneurship venture
  6. Evaluate how contemporary marketing techniques can be used for maximizing entrepreneurial success
  1. Overview of Marketing and Marketing Strategy
  2. Marketing Research (Concepts, Tools and Methods)
  3. Segmentation, Targeting, and Positioning I
  4. Segmentation, Targeting, and Positioning II
  5. Consumer Behaviour
  6. Branding
  7. Digital Marketing
  8. Business development strategies


For learners with entrepreneurial intentions to work with leading educators, researchers, inventors, and business leaders around the world.

Standard Course Fee: S$3852.00

Course fee payable after SSG funding, if eligible under various schemes
Cat-A SSG Funded Courses S$1155.60
Enhanced Training Support for SMEs (ETSS)  S$435.60
Mid-Career Enhanced Subsidy (MCES) S$435.60
  • All fees stated are inclusive of 7% GST.
  • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information. 
Read more about funding
CET900 Fundamentals of Entrepreneurship2
CET902 Venture Capital Financing for Start-ups2
CET903 Business Operations for Start-ups2
CET904 Developing an Entrepreneurial Business Plan1
CET905 Business Innovations through New Technologies2
CET906 Entrepreneurial Business Development1
CET907 Fundraising and Exit Strategies for Start-ups1
CET908 Growth Strategies for New Ventures1
CET909 Technology Disruption and opportunities1

Listed courses are:

  • Credit-bearing and stackable to Graduate Certificate in Technopreneurship and Innovation (total 9AUs), FlexiMasters in Technopreneurship and Innovation (total 15AUs), 
  • SSG funded and SkillsFuture Credit approved