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Introduction
Frequently the success of a new venture is not just a good product – but combined with good marketing. Yet many ventures are started without a market orientation – which can be a costly and fatal mistake. This course combines marketing approaches with insights on how marketing principles are applied in new ventures and entrepreneurial business situations. While fundamental marketing principles are still relevant, these will be applied with an entrepreneurial angle that is characterized by innovativeness, opportunity gap focus, resource leveraging, customer intimacy; differential competitive advantages and value creation that is aligned with changes in the business landscape.
The course is part of:
- Graduate Certificate in Technopreneurship and Innovation
- FlexiMasters in Technopreneurship and Innovation
Course Availability
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Date(s): 05 Oct 2024 to 16 Nov 2024
Time: Every Saturday, 9.30am to 5.00pm
Schedule: Download here
Venue: Synchronous learning and Self-paced learning; Delivered in English
Registration Closing Date: 07 Sep 2024
The course enables learners to discover how adopting entrepreneurial marketing thinking will help them to:
- Gain an understanding of the functional role of marketing in the wider context of a business and entrepreneurship setting.
- Answer the crucial “What am I selling, to whom and why, and how can I be a market leader” question.
- Appreciate marketing from both a conceptual and entrepreneurial real-world application basis.
- Apply marketing techniques in real-life situation.
Topics covered
- Overview of Marketing and Marketing Strategy
- Marketing Research (Concepts, Tools and Methods)
- Segmentation, Targeting, and Positioning I
- Segmentation, Targeting, and Positioning II
- Product and product development
- Pricing
- Promotion
- Distribution Channel
- Consumer Behaviour
- Branding
- Digital Marketing
- Business development strategies
Suitable for current and aspiring tech innovators and startup founders, as well as corporate executives and civil servants who wish to broaden their competencies and make a difference in the future economy.
Standard Course Fee: S$5,832
SSG Funding Support | Course fee payable after SSG funding, if eligible under various schemes | ||
Fee BEFORE funding & GST | Fee AFTER funding & 8% GST | ||
Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding) | S$5,400 | S$1,749.60 | |
Enhanced Training Support for SMEs (ETSS) | S$669.60 | ||
SCs aged ≥ 40 years old | |||
• NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.
| COURSE TITLE | ACADEMIC UNIT |
| CET6001 Introduction to Entrepreneurship | 3 |
| CET6003 New Venture Financing | 3 |
| CET6006 Managing Growing Ventures | 3 |
| CET6007 Technopreneurial Mindset | 3 |
Listed courses are:
- Credit-bearing and stackable to Graduate Certificate in Technopreneurship and Innovation (9AU) and FlexiMasters in Technopreneurship and Innovation (15AU).
