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Introduction
This course examines the author brand, from establishing one’s own creative purpose, understanding one’s history, shaping one’s career goals/agency, positioning one’s author profile, developing one’s brand voice, understanding audience perception, and maintaining author-reader relations.
The course is part of:
- Graduate Certificate in Publishing
- FlexiMasters in Publishing
Download Learning Pathway e-Guide
By the end of this course, students should be able to:
- Demonstrate an awareness of positioning the author as brand
- Develop the ability to apply humanities research and research methods to the creative industries
- Develop an appreciation of the particularity, diversity, and range of opportunities from both a theoretical and practical perspective
- Develop an appreciation of the cultural and social contexts that influence contemporary publishing
- The history and concept of the author
- Elements of author branding
- Methods to develop brand voice
- Exploring one’s unique author brand
Standard Course Fee: S$1090.00
SSG Funding Support | Course fee | Course fee payable after SSG funding, if eligible under various schemes | |
BEFORE funding & GST | AFTER funding & 9% GST | ||
Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding) | S$1,000 | S$327 | |
Enhanced Training Support for SMEs (ETSS) | S$127 | ||
SCs aged ≥ 40 years old | |||
- Standard course fee is inclusive of GST.
- NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.
| COURSE TITLE | ACADEMIC UNIT |
| CET100 Professional Communication: Essentials | 1 |
| CET101 Professional Communication: Interpersonal skills | 1 |
| CET102 Professional Communication: Speaking skills | 1 |
| CET113 Understanding the creative industries | 1 |
| CET114 Writing and research for the creative industries | 1 |
| CET115 Writing for the creative industries II | 1 |
| CET116 Introduction to Contemporary Publishing | 1 |
| CET117 Publishing in Contemporary Singapore | 1 |
| CET118 Editorial Functions and Strategies | 1 |
| CET119 Technology and Electronic Publishing | 1 |
| CET120 Marketing and Sales | 1 |
| CET121 Book Editing | 1 |
| CET122 Magazine Editing | 1 |
| CET123 Copy Editing | 1 |
| TI6113 Creative Writing and Literature Translation | 1 |
| CET151 Literary Publishing | 1 |
| CET152 Book Manuscript Workshop I | 1 |
| CET153 Book Manuscript Workshop II | 1 |
Listed courses are:
- Credit-bearing and stackable to Graduate Certificate in Publishing (total 9AU) and FlexiMasters in Publishing (total 15AU)
- SSG funded and SkillsFuture Credit approved
