Driving results with digital marketing

25 Mar 2023 10.00 AM - 11.30 AM Alumni, Public
Organised by:
University Advancement Office

With the rapid rise of digital technologies, the world is more interconnected than ever before. The digital domain presents opportunities with its enormous customer reach, and the pathway for businesses to demonstrate their value and favourably shape customers’ experiences.

How can you equip yourself with digital marketing skills to fully utilise its commercial potential?

You will also gain an understanding on how the SkillsFuture Career Transition Programme in Digital Marketing will help you leverage the knowledge and skills to enhance your capabilities in digital marketing for success in your existing careers and/or successfully transition into a new marketing career.  

Join this preview session to learn about:

  1. The key concept of digital marketing channels
  2. Strategising your digital marketing activities to drive results, and becoming a digital marketer in six months
  3. Recognising your career direction and maximising your understanding and success in career planning

The SkillsFuture Career Transition Programme Webinar Series is organised by the University Advancement Office in partnership with the Centre for Professional and Continuing Education (PaCE@NTU).


Valerie Lee
NTU-CET Instructor 
Founder, Intangibles Consultancy Pte Ltd

Valerie is a business entrepreneur and an ACLP-certified Specialist Adult Educator amongst the accredited Adult Education Professionals. She has founded several successful business ventures involving the design and supply of propriety smart apparels for large corporations, leading nascent developments in IoT and AI applications to solve industry pain points, and consulting for corporate clients and business owners. She is an accomplished digital marketing strategist and trainer, well sought after for her expertise, passion, and business insights. Valerie is the founder of Intangibles Consultancy Pte Ltd and holds a Master of Business Administration and a first degree in Mechanical Engineering. More recently, she was featured in the inaugural Singapore 100 Women in Tech 2020 List.

Justus Teo
Career Coach and Consultant

Justus has more than 28 years of practical HR experience, having held leadership roles in 12 of those years, in the telecommunications, infocomm technology, engineering, financial, educational, and other sectors. He is an internationally Certified Career Services Provider (CCSP) and has coached extensively on career planning and career direction. He provides comprehensive and holistic guidance and support for those seeking purpose and direction in their careers and in reaching their fullest potential. Justus is also an active volunteer with extensive volunteer coaching exposure with a wide spectrum of beneficiaries.