Entrepreneurial Marketing in the Digital Era: E-commerce and Social Media (TGS-2020505613)

Course Overview


In the new normal post-COVID-19, consumers will get used to making purchases online and stay social via various social media platforms, although this social space is virtual. Future business opportunities and effective marketing lie in fusing the two significant digital trends: social media and e-commerce, known as Social Commerce. 

The pandemic-driven e-commerce boom has helped accelerate the growth of social commerce in the US. According to Insider Intelligence's Social Commerce 2021 report, US retail and social commerce buyers accelerated 25.2% to 80.1 million in 2020 and will grow another 12.9% to 90.4 million in 2021.

In this course, participants will learn effective social media platforms, for example, Facebook, Instagram or TikTok, in e-commerce marketing to transform their business with social commerce. Other companies can also use social media and e-commerce marketing strategies to get their brand, profile, and products shared online. 




Course Duration

3 days

Course Mode

Synchronous e-Learning

Course Intake

15, 16, 17 June 2022


Course Outline

  • The State of Social Commerce (e.g., Facebook, Instagram or TikTok, etc.)
  • The Opportunities and Challenges of Social Commerce
  • Social Media Platforms and E-Commerce in Singapore (e.g Shopee, Q10, Amazon, Lazada, etc.)
  • Data Analysis in Social Media Marketing
  • Case Studies: Facebook, Wechat, Instagram, TikTok
  • Social Commerce influencers Sharing
  • Panel Discussion: Social Commerce Strategies 


Course Highlights

  • Understand what social commerce is
  • Learn the 6Cs of social commerce: content, commerce, community, context, connection, and conversation
  • Learn the first-hand experience from social media influencers on how to achieve customer engagement via social channels
  • Gain the industry insights and research data needed for social media marketing
  • Learn a framework of social media marketing strategy
  • Build your leadership credibility by obtaining a digital Certificate* of Completion from the Nanyang Technopreneurship Center

*This can be easily verified by employers directly through the https://opencerts.io


Admission Info

Who Should Attend?

Marketers, entrepreneurs, managers, executives, technicians, SMEs, mid-career switchers, and the general public who are interested in social commerce.

Full Course Fees

S$2,940 (w/o GST)

1. SkillsFuture Series

Funding TypeSubsidyCriteria 
Base Grant70%
(Capped at ​$13,000)
Singaporean / Singaporean PR Age 21 & Above Course Fee: $2,940 - $2,058 = $882
GST: $61.74
Full Fee Payable: $882+$61.74 = $943.74
Enhanced Subsidy
(Capped at $13,000)
Singaporean Age 40 & Above Course Fee: $2,940 - $2,646 = $294
GST: $61.74
Full Fee Payable:  $294+$61.74 = $355.74 
Enhanced Training Support
(Capped at $13,000)
Singaporean / Singaporean PR who is SME Sponsored  Course Fee: $2,940 - $2,646 = $294
GST: $61.74
Full Fee Payable:  $294+$61.74 = ​$355.74


SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits (up to S$500) to pay for the course fees. The credits may be used on top of existing course fee funding. This is only applicable to self-sponsored participants. Applications via MySkillsFuture.sg must be made within 60 days before course commencement. Please click here for the user guide on how to submit your claim.

From 1 April 2020, a one-off SkillsFuture Credit top-up of $500 will be provided to every Singapore Citizens aged 25 years and above as at 31 December 2020. This top-up will expire on 31 December 2025. Eligible Singaporeans can now start using their one-off credit top-up to offset the full fee payable.

3. Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect. 

4. NTU Alumni Course Credit

From 1 July 2019, NTU alumni may utilise their course credits of S$1,600.00 to co-pay up to 50% of the nett fee (exclusive of prevailing GST) payable for courses with starting date from 1 July 2019 onwards. There will be no administrative fee involved for the use of NTU Alumni Course Credits on courses with starting date from 1 July 2019 onwards. For more information, please visit here


An online assessment will be conducted at the end of the course.

Online assessments and evaluations will be conducted at the end of the course. Participants taking the SkillsFuture grant must comply with the following requirements to be awarded with the grant:

Achieving minimum attendance (75% of the total module hours)
Completion and pass the programme assessments

Participants who have fulfilled the requirements will receive the programme certificate upon completion.


Registration is open till 16 February 2022. Click here to register.


For enquiries, contact us at

Ms Venessa Lee       venessa.leeyx@ntu.edu.sg | 6316 2999
Ms Pamela Lim        pamela.limjy@ntu.edu.sg | 6592 2598

Registration is open.

15, 16, 17 June 2022

Apply Now

Contact Us

Ms Venessa Lee


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