Although RedMart appears to have enjoyed rapid growth in a short span of time, it is still a young start-up company facing direct competition from bigger supermarkets and other online competitors. Despite its aggressive marketing efforts and investment in technology, RedMart’s chief executive, Roger Egan notes that many Singaporeans still prefers grocery shopping at supermarkets and wet markets over shopping online. RedMart needs to understand why these shoppers are not shopping with RedMart and have to find ways to persuade the shoppers to shop with RedMart. What else can RedMart do to seek new opportunities for business growth and expansion in order to stay competitive?
Read the report here.