Published on 17 Nov 2020

OneAssist - Spotting New Business Opportunities In A Fast Evolving Digital World

Case Study by Pathak Abhishek

Owing to the tremendous scope for expansion of the business model of OneAssist, the company is getting a good interest from the investors but is yet to break even. The need for such a product or business model was almost non-existent till a couple of years ago but with the advent of ecommerce, mobile banking, extensive use of smartphone and internet on mobile phones, suddenly a space was created for a new business idea which OneAssist saw very early on and was quick to react. But with new disruptive changes brought about by the developing technology, will this business idea change or evolve into something else? Will OneAssist be forced to change its business model to cater for the future?

Read the report here.