Published on 17 Nov 2020

Facebook - Using Consumer-Led Technological Innovations To Beat The Odds

Case Study by Pathak Abhishek

Facebook is the largest social network in the world today but is the idea of connecting with friends online a novel idea? Apparently, it was not a novel concept because when Facebook started, there were at least two thriving social networking websites with millions of participants in USA alone.

The Facebook enterprise is now worth USD 300 billion dollars. Why did Facebook succeed when others failed? How did the website of an unknown, inexperienced 19-year-old college dropout knockout its competitors, even though they were backed by strong financial assets and management expertise?

Read the report here.