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Facebook - Using Consumer-Led Technological Innovations To Beat The Odds
Case Study by Pathak Abhishek
Facebook is the largest social network in the world today but is the idea of connecting with friends
online a novel idea? Apparently, it was not a novel concept because when Facebook started, there
were at least two thriving social networking websites with millions of participants in USA alone.
The Facebook enterprise is now worth USD 300 billion dollars. Why did Facebook succeed when
others failed? How did the website of an unknown, inexperienced 19-year-old college dropout
knockout its competitors, even though they were backed by strong financial assets and management
expertise?
Read the report here.
