Published on 30 Aug 2021

Euro Food: Sustainable Growth Driven by Entrepreneurial Leadership

Case Study by Prof Lam Kwok Yan, Chin Tahn Joo and Fu Xiaofang

Established in 1984, European Food Company Limited launched with five million baht (about S$ 200,000). Within its first year, the company became profitable. Since then, the company started from just one product in the local market to more than 30 products globally today. With its sophisticated machinery, technical know-how, and expertise of his teams, European Food has led the market for decades and its products have won the recognition of its consumers.

With a distribution network of more than 50,000 retail outlets and over 10,000 convenient stores throughout Thailand, some of Euro Food's popular products include Euro Cake, Euro Choco Pie, and Gussen Wafer. It became a public company on December 22, 1995, and was renamed European Food Public Company Limited. The company has since remained a very profitable private company today. In 2014, European Food became Manchester United’s ‘Official Confectionery Partner’.

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