On a global level, Alibaba competes with eBay Inc. (eBay) and Amazon.com, Inc (Amazon). Like Alibaba, eBay provides an online platform to connect buyers and sellers. Amazon, which started off as a traditional Internet retailing company focusing on direct selling, warehousing and distribution, opened its platform to individual and retail sellers in year 2000 to reach out to consumers. As stated on Amazon’s website, “Over 2 million third-party sellers participate in Amazon where they offer new, used, and collectible selections at fixed prices to customers around the world.”
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