The pandemic-driven e-commerce boom has helped accelerate the growth of social commerce in the US. According to Insider Intelligence's Social Commerce 2021 report, US retail and social commerce buyers accelerated 25.2% to 80.1 million in 2020 and will grow another 12.9% to 90.4 million in 2021.
In this course, participants will learn effective social media platforms, for example, Facebook, Instagram or TikTok, in e-commerce marketing to transform their business with social commerce. Other companies can also use social media and e-commerce marketing strategies to get their brand, profile, and products shared online.
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