Entrepreneurial Marketing in the Digital Era

Shopping cart for ecommerce marketing in the digital era
15 Jun 2022 - 17 Jun 2022 Alumni, Current Students, Industry/Academic Partners, Prospective Students, Public
Organised by:
Ms Venessa Lee

The pandemic-driven e-commerce boom has helped accelerate the growth of social commerce in the US. According to Insider Intelligence's Social Commerce 2021 report, US retail and social commerce buyers accelerated 25.2% to 80.1 million in 2020 and will grow another 12.9% to 90.4 million in 2021.

In this course, participants will learn effective social media platforms, for example, Facebook, Instagram or TikTok, in e-commerce marketing to transform their business with social commerce. Other companies can also use social media and e-commerce marketing strategies to get their brand, profile, and products shared online. 

For more information, click here.