About Us

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The Nanyang Centre for Emerging Markets (CEM) is a new initiative by Nanyang Business School, Singapore to establish global thought leadership on business-related issues in emerging markets. We do this by:

  • Conducting research on pressing, timely business issues in emerging markets through a global research platform of leading scholars and institutional partners.
  • Interacting closely with corporate partners to identify research topics and manage the research process.
  • Ensuring our research outputs include valuable and relevant implications for sustained profitable growth for local and multinational companies in emerging markets.
  • Delivering a variety of research reports on emerging markets
  • Organising forums, seminars, CEO roundtables, conferences, and executive training programmes.  

At CEM, we aim to be the foremost global knowledge hub for creative solutions of business issues in emerging markets. We are dedicated to building a globally networked research platform for emerging markets that contributes to knowledge enhancement and sustained value creation for business leaders, entrepreneurs, and policymakers.​

Director's Message

Prof Sam ParkNanyang Centre for Emerging Markets (CEM) aims to be an influential knowledge hub for business issues in emerging markets, which have been the main engine of global growth over the last three decades. Following the early rise of China and other BRIC (Brazil, Russia, India and China) countries, there will continue to be new blocs of emerging markets, such as ASEAN and Southeast Asia, to drive the global growth in coming decades.

The surge of emerging markets in the global economy has transformed the geopolitics, investment flows, and global businesses. Western multinational firms (MNCs) rushed into emerging markets for new business opportunities that would help sustain their growth. The fast economic growth also offered sufficient capital for emerging market multinationals (EMMs) to emerge as global leaders in various sectors. EMMs now account for almost one-third of the global Fortune 500 while the presence of the U.S. MNCs in the same list has continuously declined since the early 2000s.

Have these investments in and out of emerging markets been successful? Some have enjoyed a great return but there have also been many that have struggled or failed miserably with a huge loss. The difficulties and losses in emerging markets are mostly due to the misunderstanding and ignorance of the unique characteristics of emerging market economies and companies. Western MNCs often operate in emerging markets under inappropriate assumptions while EMMs struggle in their international growth due to the lack of firm capabilities.

Nanyang CEM aspires to fill this critical void in knowledge and business practices in emerging markets. It comprises a global research network of leading scholars and institutions with a strong interest in emerging markets. our corporate partners offer insights and feedback to our research, senior research fellows provide the necessary guidance for rigorous research, and institutional partners execute the study in each emerging market. CEM delivers the research findings in various formats for multiple stakeholders such as managerial reports, journal and book publications, white papers, workshops, forums, and so on. 

Nanyang CEM looks for creative knowledge on current and evolving issues in emerging markets that are beneficial in corporate management, policymaking, and academic research. This is a daunting task that would be possible only with the desire and support from all parties of the global network. It is my honour and pleasure to work with these dedicated and generous group of scholars, institutions, and corporations to advance our understanding of emerging markets. Our effort will contribute to achieving sustained and balanced growth of emerging market economies and companies.

Sam Park
President’s Chair and Professor in Strategy and IB
Director for Nanyang Centre for Emerging Markets

Research Focus

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Nanyang CEM works closely with a global network of leading scholars, business schools, and corporate leaders that offer the best expertise and access to emerging market issues and information. ​Our goal is to pursue cross-emerging market comparative studies on pressing issues that would have a high impact on corporate management and policy-making in emerging markets.


Who we are

Nanyang CEM utilises a multi-party operational platform through which we identify research themes jointly with partners, conduct the research, and put the output in action. This global collaborative initiative involves four main pillars of stakeholders actively participating in the Centre's research and activities: 

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