A graphic with the text 'Minimasters Marketing Management'

MiniMasters in Marketing Management

Course Provider

Nanyang Executive Education




This course will enable and inspire you to attain a deep understanding of marketing principles and strategies to achieve sustainable success. Through four key marketing subjects, you will develop marketing knowledge and skills to capture the customer’s mindshare, heart share, and market share.​

This course will support you in your career progression, entrepreneurial pursuits, or build the foundation for future postgraduate marketing or business studies.

  • Gain knowledge of marketing concepts at both tactical and strategic levels 
  • Understand quantitative and qualitative marketing research methodologies
  • Formulate effective branding campaigns
  • Develop digital marketing skills
Marketing Principles and Strategies
To prepare you for the challenges in today’s fast changing and dynamic business environment, this course provides an experiential learning environment where you will gain a deep understanding of critical marketing principles and how these are applied through  a Strategic Marketing planning and decision framework. 
Within this environment, you will learn to become an effective marketing decision maker, capable of seizing opportunities while minimising threats and uncertainties at the same time.

With a deep understanding of the fundamental marketing principles and how these are strategically applied, you will be ready to move on to the other three subjects in this the course -  Marketing Research, Branding, and Digital Marketing

Learning Outcomes
  1. You will learn to competently analyse dynamically changing market situations, based on a better understanding of customer behaviour, competitors and changes in the environment 
  2. You will acquire the skills to apply marketing theory to practice and vice versa and develop the ability to identify, analyse and respond to key strategic and tactical marketing issues
  3. You will be able to identify competitive marketing advantages that are sustainable for the future and formulate effective marketing strategies and practical tactical marketing solutions 
Marketing Research
This course aims to develop your skills in conducting and evaluating marketing research projects. These skills are essential if you intend to pursue a career in marketing research, or would need to  rely on marketing research information for decision making. The main emphasis is on problem formulation, research design, methods of data collection, and data analysis.

Throughout this course, you will be guided into thinking like a Marketing Manager when applying marketing research concepts and tools to assist marketing decision-making. Specifically, at the fundamental level, this course will introduce you to key qualitative and quantitative marketing research concepts and methods, equipping you with the knowledge to make effective marketing decisions. More broadly, you will learn to appreciate the relevance of marketing research for marketers, policymakers, and organisations.

The overall objective of this course is to build your knowledge base in market intelligence. 

Learning Outcomes
  1. Identify research problems and formulate marketing research objectives/questions
  2. Develop and evaluate the appropriateness of alternative research designs
  3. Apply the techniques/skills of different methods of data collection
The brands that a firm has invested in and developed over time are typically the firm’s most valuable assets. Product designs, manufacturing processes and other business processes may be easily copied, but a strong brand is something that cannot be easily reproduced. Many Asian companies are coming to terms with the importance of branding and are putting more resources into building a strong brand. This course will provide information about  current  theories  and  findings  on  how firms manage brands and how consumers, in particular Asian consumers, view brands.  

Learning Outcomes
  1. Identify the key decisions that a brand manager needs to make and key brand management processes
  2. Provide theoretically sound and practically feasible solutions to brand management issues using relevant theories and methods
  3. Demonstrate effective written and verbal communication skills characteristic of a marketing professional
  4. Demonstrate effective interpersonal and teamwork skills by collaborating in a team environment
Digital Marketing
Digital marketing is transforming the way companies communicate with and sell to consumers. Unlike the traditional campaign model, digital marketing facilitates omni-channel approaches which look at how to effectively interact with consumers through both online and offline channels. Digital marketing also emphasises drawing consumer insights based on data. 

This course will introduce you to the global digital marketing landscape and its impact on meeting consumers’ needs. You will learn to evaluate and design digital strategies and activities for companies. You will also learn to analyse the digital marketing performance of a company and its competitors. With this knowledge, you will be guided to explore and propose digital marketing strategies for companies, products and brands.

Learning Outcomes
  1. Describe emerging technologies and business trends in the digital marketing landscape
  2. Explore customer needs and customer journeys in the digital landscape
  3. Analyse and evaluate an existing brand’s digital marketing strategy
  4. Make recommendations to an organisation for improving their digital marketing
  5. Discuss the impact and dangers of wide scale data collection on personal freedoms and society
  6. Discuss trends that will shape future digital marketing

Standard Course Fee: S$$18,750

Full Course Fees in SGD
 Fees BEFORE funding & GSTFees AFTER funding & GST
Participants without funding
Singapore Citizens / PR
Singapore Citizens (aged ≥40)
MCES1 - up to 90%
SME-sponsored Singapore Citizens / PR
ETSS2​ - up to 90%
NTU Alumni
Fee payable to NBS​ after 70% SSG Funding and use of $1,600 Alumni Credits
​NTU Class of 2020
Fee payable to NBS after 70% SSG Funding and use of $3,200 Alumni Credits and NTU Class of 2020 COVID-19 support​

1. Under the SkillsFuture Mid-career Enhanced Subsidy (MCES) scheme. For more information, visit the SkillsFuture website here
2. Under the Enhanced Training Support for Small & Medium Enterprises (ETSS) scheme. For more information, click here.

SkillsFuture Credit 
Singapore Citizens, aged 25 and above, and self-sponsored, may use their SkillsFuture Credit to defray part of the net course fee. Participants can submit their SkillsFuture Credit claims by logging in MySkillsFuture.sg. Please click here for “How do I submit a claim for SkillsFuture credit?” and other FAQs.

Funding Requirements
- Participant must achieve a minimum of 75% attendance for the programme.
- Participant must complete a written assessment on the final day of each module.

Participants do not need to contact SkillsFuture or SkillsConnect for funding prior to course registration. NTU will handle the funding paperwork for both self and company-sponsored participants. Participants will be invoiced the net amount after funding and GST.

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