This course will enable and inspire you to attain a deep understanding of marketing principles and strategies to achieve sustainable success. Through four key marketing subjects, you will develop marketing knowledge and skills to capture the customer’s mindshare, heart share, and market share.
This course will support you in your career progression, entrepreneurial pursuits, or build the foundation for future postgraduate marketing or business studies.
- Gain knowledge of marketing concepts at both tactical and strategic levels
- Understand quantitative and qualitative marketing research methodologies
- Formulate effective branding campaigns
- Develop digital marketing skills
|Marketing Principles and Strategies|
To prepare you for the challenges in today’s fast changing and dynamic business environment, this course provides an experiential learning environment where you will gain a deep understanding of critical marketing principles and how these are applied through a Strategic Marketing planning and decision framework.
Within this environment, you will learn to become an effective marketing decision maker, capable of seizing opportunities while minimising threats and uncertainties at the same time.
With a deep understanding of the fundamental marketing principles and how these are strategically applied, you will be ready to move on to the other three subjects in this the course - Marketing Research, Branding, and Digital Marketing
This course aims to develop your skills in conducting and evaluating marketing research projects. These skills are essential if you intend to pursue a career in marketing research, or would need to rely on marketing research information for decision making. The main emphasis is on problem formulation, research design, methods of data collection, and data analysis.
Throughout this course, you will be guided into thinking like a Marketing Manager when applying marketing research concepts and tools to assist marketing decision-making. Specifically, at the fundamental level, this course will introduce you to key qualitative and quantitative marketing research concepts and methods, equipping you with the knowledge to make effective marketing decisions. More broadly, you will learn to appreciate the relevance of marketing research for marketers, policymakers, and organisations.
The overall objective of this course is to build your knowledge base in market intelligence.
The brands that a firm has invested in and developed over time are typically the firm’s most valuable assets. Product designs, manufacturing processes and other business processes may be easily copied, but a strong brand is something that cannot be easily reproduced. Many Asian companies are coming to terms with the importance of branding and are putting more resources into building a strong brand. This course will provide information about current theories and findings on how firms manage brands and how consumers, in particular Asian consumers, view brands.
Digital marketing is transforming the way companies communicate with and sell to consumers. Unlike the traditional campaign model, digital marketing facilitates omni-channel approaches which look at how to effectively interact with consumers through both online and offline channels. Digital marketing also emphasises drawing consumer insights based on data.
This course will introduce you to the global digital marketing landscape and its impact on meeting consumers’ needs. You will learn to evaluate and design digital strategies and activities for companies. You will also learn to analyse the digital marketing performance of a company and its competitors. With this knowledge, you will be guided to explore and propose digital marketing strategies for companies, products and brands.
Standard Course Fee: S$$18,750
|Full Course Fees in SGD|
|Fees BEFORE funding & GST||Fees AFTER funding & GST|
|Participants without funding||$18,750.00||$20,062.50|
|Singapore Citizens / PR||$18,750.00||$6,018.75|
|Singapore Citizens (aged ≥40)|
MCES1 - up to 90%
|SME-sponsored Singapore Citizens / PR|
ETSS2 - up to 90%
Fee payable to NBS after 70% SSG Funding and use of $1,600 Alumni Credits
|NTU Class of 2020|
Fee payable to NBS after 70% SSG Funding and use of $3,200 Alumni Credits and NTU Class of 2020 COVID-19 support
1. Under the SkillsFuture Mid-career Enhanced Subsidy (MCES) scheme. For more information, visit the SkillsFuture website here
2. Under the Enhanced Training Support for Small & Medium Enterprises (ETSS) scheme. For more information, click here.
Singapore Citizens, aged 25 and above, and self-sponsored, may use their SkillsFuture Credit to defray part of the net course fee. Participants can submit their SkillsFuture Credit claims by logging in MySkillsFuture.sg. Please click here for “How do I submit a claim for SkillsFuture credit?” and other FAQs.
- Participant must achieve a minimum of 75% attendance for the programme.
- Participant must complete a written assessment on the final day of each module.
Participants do not need to contact SkillsFuture or SkillsConnect for funding prior to course registration. NTU will handle the funding paperwork for both self and company-sponsored participants. Participants will be invoiced the net amount after funding and GST.