About the competition: P&G CEO Challenge is aimed at testing one’s business knowledge to set out a high-level strategy for a billion-dollar brand by playing the part of a P&G manager, understanding in-depth business case studies and producing wining solutions.
Achievement: Champion in Singapore & Asia P&G CEO Challenge.
REP Student: Wong Kai Lin, Sharmaine and 5 others from NUS and SMU.
Description: The team developed a marketing plan for a premium skincare brand, and make the brand attractive to the young millennial consumer. The team triumphed against their strong competitors from China, Hong Kong, Taiwan, Japan, Korea, Philippines and Indonesia, and emerged as champion.