Internet and Marketing

A collection of resources to information on internet facilitated advertising and marketing and its relation to business, promotional sites, statistical and internet growth information

| Reports, surveys, papers and statistics | Associations and Societies| Journals and Newsletters | Guides and Resources | Promoting Your Page | Directories and Mailing Lists |

Related topic: E- Commerce

Reports, Surveys, Papers and Statistics

• Check this!
  Worldclass offers link-by-link commentary on what it considers the top 500 sites dealing with global enterprise. The site highlights the best, and provides some relevant news.
  
• CyberAtlas :internet statistics and market research
  Up-to-date source for Internet market research. Here you'll find a summary of all available Internet data including market size, growth, forecasts, demographics, plus information on such markets as advertising, banking/finance, commercial online services, Internet service providers. Resources section provides direct links to organizations referenced to via reports online.
• eStats from eMarketer Online statistics on Ad revenues, Usage patterns, Geography, Market size and growth, demographics, and eCommerce.
• Find/SVP, Worldwide Consulting & Research
  Search a database of hundreds of market and industry reports covering 35 industries, sample survey data about online services and the Internet.
• A Framework for Global Electronic Commerce--from the Information Infrastructure Task Force (1997)
  "The US President's Information Infrastructure Task Force (IIT) has recently released a draft of this report, which is concerned with "preparing a strategy to help accelerate the growth of global commerce across the Internet." Major policy recommendations include: "fostering the Internet as a non-regulatory, market-driven medium"; "ensuring a transparent and harmonized global legal environment"; and "allowing competition and consumer choice to shape the marketplace." The report is a joint effort of the Executive Office of the President, the Departments of State, the Treasury, Justice, and Commerce, the Federal Communications Commission, and the Federal Trade Commission. [JS]"
• Global Internet Statistics
  An up-to-date chart of the estimated number of people online in each language (worldwide)
• GVU's WWW User Surveys
• Internet Development in Asia article by Ang Peng Hwa, NTU and Loh Chee Meng, NCB
• Internet Domain Survey by Network Wizard
  The Network Wizards' Domain Survey attempts to discover every host on the Internet by doing a complete search of the Domain Name System
• Internet Facts and Statistics A concise compilation of data, facts, and demographics statistics on the Internet and World Wide Web, presented by Parallax Webdesign
• The Internet Index is an occasional collection of facts and statistics about the Internet and related activities. The Index is edited by Win Treese.
• The Internet Performance Measurement and Analysis project
  NSF-sponsored research project of the University of Michigan and Merit Network to develop tools to characterize the Internet weather (traffic) and to actually measure it.
• Internet Survey Companies And Consultancies This section includes companies or organisations which carry out research and/or consult on the Internet. Companies are listed alphabetically.
• The Internet Transactions Survey Results (@1998 World Research Inc.)
• Jupiter Communications This company produces various market research reports about the Internet.
• Marketing Research World -- a web site for marketing/survey/opinion research is conducting its first ever internet-based survey on electronic banking.
• Measuring the growth of the Web Internet Statistics: Web Growth, Internet Growth (researched and reported by Matthew Gray of the MIT)
• NUA's Internet Surveys
  A monthly newsletter, Internet Surveys is a free digest of the most interesting surveys containing data relating to the Internet. It is available by sending an email to surveys-request@nua.ie with the word "subscribe" in the body of the message. This site also provides links to many surveys and marketing information companies.
• Pan Asia Networking Yearbook (You may access this site within NTU campus or when you dial-up the NTUNet.)
  It "provides comprehensive coverage of Internet infrastructure, content and key organizations for 22 countries in the Asia Pacific region."
• Project 2000 - Computer Mediated Marketing Environments

  The Project 2000 site is a five year sponsored research effort that applies rigorous scholarship regarding the marketing implications of commercializing hypermedia computer-mediated environments. On this page, you can find a number of articles analyzing the commercial viability of the Internet, including reanalysis of the Nielson Internet estimates, various links to information about the new marketing paradigm, electronic commerce MBA programs, and a variety of other papers by D.L. Hoffman and T.P. Novak. Project 2000 is a good resource for anyone interested in the changes the online world is bringing to commerce as a whole.

• Resources on Internet Survey Methodology
  Access to information about internet marketing and advertising data sources, survey methods and organizations.
• Statmarket
  Collected by the WebSideStory HitBOX Tracker. Provides global internet market data.
• Studies on internet services by Killen & Associates (available for ordering)
• World Internet Advertising Report by InternetNews.com
• Yahoo! - Computers and Internet:Internet:Statistics and Demographics
• Yahoo! - Computers and Internet:Internet:World Wide Web:Statistics and Demographics
• National Initatives in IT
  • Global Information Infrastructure (GII)
  • NII Scan includes country reports from NCB NII Scan newsletter.
  • USA NII
  • G7 NII
  • Global Information Infrastructure Commission (GIIC)
  • Information Society Initiative UK
  • Information Society Project Office(EC)
  • Singapore IT 2000
  • Malaysia Multimedia Super Corridor

Back to: | Reports, surveys, papers and statistics | Associations and Societies| Journals and Newsletters | Guides and Resources | Promoting Your Page | Directories and Mailing Lists

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Associations and societies

Organizations in GlobeSet ecProfessional

Asian Internet Marketing Coalition
AIM is a forum for Internet Marketers in Asia.

Asia-Pacific Internet Association
A trade association has been formed to promote the common business interests of the Internet-related service industry in the Asia-Pacific.

American Association of Advertising Agencies

Batey Ads

Ogilvy and Mather

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Journals and Newsletters

Adnews online: Canada's daily marketing news source

Guerrilla Marketing Online
A weekly web magazine for small business, entrepreneurs, sales people and marketers of all kinds.

The Online Marketing Letter

Marketing Week
The UK's leading weekly news magazine for marketing, advertising and media professionals.

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Guides and Resources

• Advertising world ---maintained by the Department of Advertising of the University of Texas at Austin.
• Cyberculture
  The Resource Center for Cyberculture Studies is an online, not-for-profit organization whose purpose is to research, study, teach, support, and create diverse and dynamic elements of cyberculture. Collaborative in nature, RCCS seeks to establish and support ongoing conversations about the emerging field, to foster a community of students, scholars, teachers, explorers, and builders of cyberculture, and to showcase various models, works-in-progress, and on-line projects.
• Digicash--Yahoo internet guide
• Marketing on the internet--Electronic marketing is an online resource summarising resources in the field of interactive marketing, online advertising, electronic commerce, and their enabling technologies.
• The Internet Advertising Resource Guide
• Internet List Services, Inc. - Aids potential and current Internet users in advertising a service, product or interest group.
• Web Marketing Info Center

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Internet Listing: Promoting Your Page

• Collection of Links to web awards
  Links to sites that give out awards, register your URL with these sites, all at one time.
• The DirectoryGuide is a guide to search engines and directories that accept Web site announcements.
• Global Reach
  International online promotion and website traffic-building.
• PostMaster - Announce Your URL Everywhere NetCreations, Inc.
  "Announces a site to several hundred resources simultanously. Knows if it was successful, automatic submission and soon will crawl your site for you to submit all your links at once to the crawlers. "
• Web Site Promotion Collection of reviewed links of interest to internet marketers. This site is provided by Webmaster Ts World of Design, an e-zine on internet marketing and promotion.
• Websites Promoters Resource Center
  This site offers free information on all aspects of website promotion ranging from URL submissions to Banner Advertising.
• Automatic Mode
  Automatic Web Page Promotion. Registration of Web Site using Web Promotion Spider in many Free Search Engine and Online Directories.
• WebPost96 - WebPost96 is an Internet announcement application for managing the process of posting Web sites to Internet announcement sites, search engines, guides, and directories.
• SubmitIt!:Announce your web site
• Submit It!
  Automatic Web Page Promotion. Registration of Web Site using Web Promotion Spider in many Free Search Engine and Online Directories. List of all Search Engines.
• SuperSpider
  Automatic Web Page Promotion. Registration of Web Site using Web Promotion Spider in 100 Free Search Engine and Online Directories.
• ExposeURL
  "Most of us understand how important it is to get your site listed with all the major search engines. But it sure is a bore visiting them all to enter your site information over and over again in form after form. Digi-Net's answer to this drudgery is ExposeURL. The free version of this service allows you to post your site announcement to 16 leading search engines by filling out ONE form. Once your information is entered you simply click a button for each service you wish to submit to. Phew!" (reviewed by Oaknet News
• FAQ: How to announce your Web Site
• Yahoo! Internet Life:Publicizing Your Site
• Promoting Your Page by Oregon State University
• 1000 free places to advertise and promote your site on the web

Back to: | Reports, surveys, papers and statistics | Associations and Societies| Journals and Newsletters | Guides and Resources | Promoting Your Page | Directories and Mailing Lists |

Directories and Discussion Groups, Mailing Lists

• NUA Internet Surveys, a monthly newsletter. To receive the newsletter by email send them email with the word "subscribe" in the body of the message.
• Internet Advertiser's Blacklist - intended to curb inappropriate advertising on usenet newsgroups and via junk e-mail.
• Internet Marketing Archives(inet-marketing) --Discussion group
• MediaFinder
  At MediaFinder users can request free sample issues online from our database of newsletters, magazines, journals, catalogs and print media available in the U.S. and Canada. Over 5000 listings in more than 265 targeted subject categories. This site is very useful for marketers and publishers searching for lists to rent and advertising sources.

Mailing List

• abnews on ABNEWSMAN@silverquick.com - Net Results
  The Net Results News Service is a free e-mail newsletter published by Al Bredenberg Business Reports and edited by writer and consultant Al Bredenberg. Focus is on Internet business and marketing.
  To subscribe, send the following command in the BODY of mail to
  ABNEWSMAN@SILVERQUICK.COM on the Internet:
  

JOIN ABNEWS your@email.address